Celebrity jeweller and "king of bling" Theo Fennell is back at the helm as creative director of the company he founded 25 years ago, and is targeting the high street for the first time, with a new range of sterling silver jewellery.

Designed to compliment his existing luxury range, which starts at £1000 and move upwards rapidly from there, with commission pieces topping £1 million, the new range is priced at a more affordable £70 to £200, in line with the higher quality sterling silver jewellery already on the market. While we have yet to see the pieces themselves, there is little doubt he will have sneaked in some of that trademark bling despite the lower price tag.

With celebrities from Naomi Campbell to Lady Gaga wearing Theo Fennell jewellery there is no doubt that the celebrity hungry British public will be clamouring to get their hands on their own little piece of celebrity glamour when the range launches this Autumn.
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